SsangYong Motor Company is the oldest car manufacturer in South Korea, which, during its almost 60 years of existence, has first built buses and trucks and then specialized in the design and production of 4x4 vehicles.
SsangYong launched its new B-class SUV under the name of Tivoli in 2015.
"Tivoli" is the name of an Italian city near Rome, known for its cultural heritage, its palaces and the beauty of the area. "Tivoli" is the inspiration for the compact SUV, it brings joy and excitement and takes further SsangYong's legacy as a specialist in SUV manufacturing.
Bloom Communication created the online campaign for Tivoli brand under the concept "I lov it because ...", a concept that combines both functional and emotional communication into a series of visuals that emphasize the elegance and equipment of the car, building a context that is favorable to presenting the practical benefits of the model.