Visual Identity

Interactive Design & Website building platforms

CRT Group consists of a group of companies specialized in construction and related services, located in London, UK.
The Group of companies contracted Bloom Communication to build brand identity, the brand architecture and a complex e-commerce solution for the new developed direction of business - wholesale and retail trade in building materials, tools, equipments and exterior/interior design solutions.
The visual identity of the group and of the companies in the group are made starting from the symbol of Rubik's cube, reinterpreted and reconstructed to communicate through a powerful symbol the functional essence of the brand: excellence in execution, complex solutions for complete results. The colors: green, orange, blue, purple transmit positive energy, involvement in building solutions and delivering results according to the architectural projects and customer expectations.
The online platform is a solution for e-commerce B2B and B2C designed to have very high mobility:
- provide presentation benefits of service portfolio;
- B2B trade relations;
- solutions for the promotion and sale of products for the end user.
Thus, the platform unified solutions and trade relations with all target audience, having a strong impact on efficiency inside the business and on the movement of stocks and profitability.