Print & Packaging

Zeelandia created a recipe that brings on the shelves the traditionally baked and cooked bread. Bloom Communication gave this bread its name, identity, packaging and a story character.

Smaranda is a beautiful woman who takes care of her house and raises her children according to the best Romanian traditions and values. She is appreciated and admired in her village for her tasty and well-raised bakery. After being robustly mixed of soft dough, rested in warm temperature, carefully divided, raised and baked with love, Painea Smarandei preserves the rich taste of tradition, as a good bread of yore.