BSH Electrocasnice is the Romanian branch of the German multinational group BSH Bosch und Siemens Hausgeräte GmbH, with a turnover of over EUR 8.8 billion in 2007. Founded in 1967 as a joint venture between Robert Bosch GmbH (Stuttgart) and Siemens AG (München), BSH group provides a wide range of home appliances and technical solutions. In the last ten years BSH group has recorded an accelerated growth: from 13 production facilities in 3 countries to 43 production facilities in 14 countries in Europe, United States of America, Latin America and Asia. Together with a global network of sales and customer service subsidiaries, the BSH family is today made up of nearly 70 companies in around 40 countries, with a total workforce of about 39,000 people. It is based in Munchen. BSH Electrocasnice was established in 1999 and its main industry is the import and distribution of Bosch and Siemens home appliances in Romania, as well as the provision of "after sales" and post-warranty services for home appliances. In short term, its product range managed to become a leader in terms of quality, reliability and state-of-the-art technologies.
For the last 8 years, Bloom Communication, the traditional partner of Bosch Electrocasnice Romania, has successfully managed to support the online communication of Bosch Electrocasnice products, guided by the vision of its founder, Robert Bosch: "When you give up the idea of improving yourself, you stop being good." The key of this long-term partnership with permanent improvement of services and results was the approach of the projects by a cross-disciplinary, strategy and solution oriented team.