BOSCH - Passion and inovation

Communication Campaign

Bloom Communication signs the new Bosch Electrocasnice Romania online campaign: communication strategy and concept, product online platform, video creation and production (2 product presentation movies), campaign implementing. Precision ironing is now simpler than riding your bike.

You have two reasons to choose Bosch steam irons: Passion and Innovation. Communication campaign We implemented the online campaign under the communication concept umbrella "in our lives, steam irons are as important as cars" (the other asphalt irons).

The communication concept allowed us to mix the technical presentation of the products, focusing their innovation, with the passion for impeccable ironing. Thus, we presented the campaign stars, Sensixx`x Editione Rosso DA50 and Sensor Secure TDA5680 as two highly performing and innovating machines, made in Germany.