Arcadia

Communication Campaign

After almost two years since the Arcadia hospital with more than 35 medical and surgery specialties, and one of the biggest medical investments, was launched, we accepted the challenge to refresh the communication of Arcadia network of polyclinics and hospitals, to strengthen the Arcadia brand positioning and to build a strategic communication direction that could simultaneously bets use the medical, brand and commercial messages. Thus, pursuant to a 3 month brand auditing, we developed the strategic communication directions and headed the visual communication of Arcadia brand to a new direction. This visual style was launched through the communication campaign implemented between December 2011 and February 2012, in terms of strategy, copywriting and design.