Vio

ILVAS Vaslui was established by taking over the assets of the former Milk Processing Factory built in 1971. In 1991, it became a stock company that was purchased by RACOVA Group in 2002.

The main business of the company is milk processing and dairy trading, being the biggest milk processing factory in Vaslui county.

Between 2003 and 2004, the company implemented a large scale SAPARD co-funded project, to upgrade and reequip the production facilities and to align them to the European standards. Presently, the processing capacity of the factory exceeds 120,000 hl milk / year.

Print & Packaging

In 2012, Bloom Communication finished the renewal of Vio brand owned by ILVAS company, part of Racova Group. Starting from the brand’s core message, "Natural is the best," Bloom Communication created a new packaging design that illustrates the story of the natural milk and visually differentiates the products by simplicity and the dominant white colour. 

The set of packaging materials captures the Romanian village, each picture having the look of a fine embroidery, specific to the sewing styles on the Romanian traditional costumes. The object symbols (pot, butter vat, bird, pipkin, wooden table, fence) and the deco are typical to the Romanian folk.

Each product tell a story about the village life, suggesting that the dairy product in each container tastes and feels like the traditional ones. In an industry crowded with tradition inspired design, the new VIO packaging strongly distinguish by their original and memorable personality that also captures the emotions of a genuine village life. Interactive Design & Website Development Ilvas Vaslui company, member of Racova Group, that could be found online only on the group website, wanted to have its own online presence, based on its business. Bloom Communication included the online communication in the support and awareness campaign on the entire VIO brand, by creating the interactive design for www.ilvas.ro. At this moment, the website design created by Bloom Communication is unique in this market segment. 

We also created the information management module that enables the upgrade and full configuration of the website, providing the administrator with a real tool and online resource capable to generate real benefits. The valuable content was the core of the website developed by Bloom Communication to disseminate the values of Ilvas company to its target audience.

The range of colours preserves the characteristics of the dairy category, and the design is pleasant and suggestive, pointing out the important parts of the day when dairy products are consumed and capturing the special value given by these products to the daily meals.

Interactive Design & Website building platforms

Ilvas Vaslui company, member of Racova Group, that could be found online only on the group website, wanted to have its own online presence, based on its business. Bloom Communication included the online communication in the support and awareness campaign on the entire VIO brand, by creating the interactive design for www.ilvas.ro.

At this moment, the website design created by Bloom Communication is unique in this market segment. We also created the information management module that enables the upgrade and full configuration of the website, providing the administrator with a real tool and online resource capable to generate real benefits. The valuable content was the core of the website developed by Bloom Communication to disseminate the values of Ilvas company to its target audience. 

The range of colours preserves the characteristics of the dairy category, and the design is pleasant and suggestive, pointing out the important parts of the day when dairy products are consumed and capturing the special value given by these products to the daily meals.