E.ON Moldova

Brand Management

E.ON is one of the biggest private owned energy companies worldwide. The main business of E.ON Moldova is the power distribution and supply, through quality services to over 1.3 million clients, of which 93% are household consumers, and the rest of them are economic operators and institutions. 

In 2007, E.ON Moldova Furnizare provided 3,086 GWh to over 1.35 million subscribers, thus proving to be a solid and well represented company in the territory by its over 300 employees. In March 2008, the electrical energy sales by E.ON Moldova Furnizare at national level represented 11% of the regulated market and 2% of the free market. Brand Management Bloom Communication took part in the qualitative research on the target audiences of E.ON with regard to their perception of the global communication visual elements, the new billing system to be implemented and the impact of the company’s verbal and visual identity. 

The conclusions of the Research Report showed that, back then, the E.ON’s communication rules and standard elements were not properly used by the communication departments of E.On Moldova, and the company’s services and products were not properly perceived and understood by its target audience.   To solve the communication problems revealed by the research, Bloom Communication provided a consultancy package on the use of communication toolkits and elements in line with the brand strategy and E.ON identity manual. Moreover, Bloom Communication defined the campaign concept and designed the communication materials for the "6 PE AN iti ofera mai mult – 6 PER YEAR bring you more" campaign. 

The goals of this campaign were to promote and inform the target audience about the new billing system of E.ON Moldova and to increase its good reputation among the consumers.   The "6 PER YEAR bring you more" campaign started the new communication style of E.ON Moldova, and managed to eliminate the old style of the former state owed company Electrica, by emphasizing the key elements of E.ON’s brand strategy: integrity, openness, mutual trust and respect, courage.