Print & Packaging
In the context of Amicii rebranding and brand architecture recreation process, the functionality and market addressability of OZN (UFO) product brand were repositioned. The translation was made from the general audience to the children products, and from the functional viewpoint, a new product was introduced to the product range, with a unique recipe in the market (the product has a rounded shape, like an UFO, and it is a mix of chocolate, fruit jelly and ice cream).
The packaging follows the new shape and puts in the forefront an alien child who supports the new positioning, together with the verbal identity: OZN (UFO) – Intergalactic Feast. Its unique design approach and functional positioning makes the "new" brand a star in the market, with lots of fans.