Visual Identity

Print & Packaging

Communication Campaign

- Strategic guidelines for brand communication

- Communication campaign

- Advertisement concept and production

In the background of the consistent growth of the pharma market, with a special emphasis on food supplements, Alevia, a Romanian manufacturer of products with a very good quality/price ratio and a constant focus on improving the patients’ life quality, launched the Urifin product range.

Bloom Communication created the brand strategy, the brand identity, packaging and communication campaign (strategy, creative concept and implementation). Thus, Urifin turned into a recognisable brand, with a shelf impact supported by a powerful and memorable visual style.