Verbal Identity

Visual Identity

Print & Packaging

Benefe the brand of a new Alevia product range on the market, was signed by Bloom Communication. The mission of new product range is to provide an essential package that supports a balanced and active life, bringing benefits to the people’s health on short, medium and long-term, for an affordable price. 

This mission was summarised in the verbal identity of the new brand, and the slogan supports and confirms this: Benefe – beneficial health! The packaging was created to be very distinctive on the shelf and to support the product positioning (price positioning) in the popular area.