Visual Identity

Print & Packaging

Popsy was designed to fit naturally into the urban landscape and to communicate easily with all ages audiences who want an affordable cooling product available in a wide range: on a stick, cone, various assortments in containers of various sizes.

It is a brand that addresses the entire family in a cheerful way, making you think that time has frozen in a joyful Sunday afternoon cooled and delighted by the delicious Pospy ice cream.
Popsy brand is positioned as a popular brand in the Kubo IceCream brand architecture, a company that owns Amicii (and its sub-brands), Obsession (and its sub-brands), Queen brands, etc.