Visual Identity

Print & Packaging

Ice cream deserts have conquered the taste of many Romanians over the last years, who prefer them in the hot summers, but also in other seasons. The market of this product type grows significantly every year.

For the brand strategy used to develop the brand architecture, we agreed that one of the strategic directions would be to create product ranges that are not directly related to the major ice cream sales season. Therefore, Bloom Communication created the new Amorena brand for a range of mixed products, based on an original recipe, with sponge cake layer, fruit filling, ice cream and chocolate.

For this strategic range, we built a strong, visual and surprising brand identity, with shelf impact, based on a constructive and graphic packaging interface that emphasized the product’s features.