Verbal Identity

Visual Identity

Print & Packaging

Kubo Icecream Company, an ice cream producer since 1994, trading Amicii, Obsession, Queen, Ok, DeLUX, Popsy etc. brand products, decided to enter the sugar free product market, dedicated to those who want to enjoy quality ice creams but who are not allowed or do not want to consume products containing sugar. 

Our team took the responsibility for the product branding project: verbal identity (Airette is a perfect match with the functional attributes – a light, delicious, sugar and calories free desert – and the emotional of this brand, emphasizing the sensations induced by this product to those who can finally enjoy the taste of ice cream, without medical or diet restrictions), visual identity, packaging standard, packaging design. Airette ice cream was positioned as a sub-brand of Queen quality product range.