Verbal Identity

Visual Identity

Print & Packaging

In 2014, Pambac developed a new business line, i.e. puffcorn snacks with various flavours and compositions, and Bloom Communication built this brand.

By sticking together two words, puffcorn and funny, we achieved a verbal identity with a bidirectional meaning in the market: joyful, funny and delicious puffcorn snacks, on the one hand, and "pufani" (rookies) meaning the new entries in a team (for the adults who did the military service), on the other hand. Both meanings are supported by the brand’s visual identity and funny stories where personified puff corns do childish things. The product has a strong and memorable look on the shelf, being unique in the snacks’ environment.