International Tyres

Verbal Identity

Visual Identity

After the successful rebranding of Radburg, Bloom Communication signed the identity of International Tyres, the export brand of Radburg. 

The latest international presentation was at the LATIN AMERICAN & CARIBBEAN TYRE EXPO 2013, in Panama. Performance, endurance, efficiency and profitability are the main qualities included in the brand identity of International Tyres. 

The task of creating a strong identity, easy to remember and with remarkable differentiating features was really challenging for us, but the results was highly appreciated at the industry fairs.