Bloom Communication signs the Ariel Office Service rebranding. The challenge of this project was to identify the best solution to communicate the wide service range of our customer’s portfolio.
Its new verbal, visual identity and the new visual style brings an original and memorable communication of Klinia’s services using a powerful visual metaphor: Matryoshka. The offline and online communication materials are built around the iconic characters integrated as symbols of the visual identity, using the open brand / easy smart target communication system. Thus, by adding up the brand strategy, the innovating communication interface and the powerful messages for its services/target audience, Klinia communicates effectively in a market invaded by standard messages in a wooden language.