Rodinia

Bloom Communication created the verbal identity, the visual identity and the major communication tools for the Prisacani Fruit & Vegetable Association, which received a grant through a project written and implemented by CMSC Iasi. The new verbal identity of RODINIA is defined by fertility and fruitfulness, with a special meaning for the Romanian customers: the richness of the land, the generosity of the fields and abundance. The slogan «Savour from the Sun» replenishes the traditional farming world. The verbal identity comes from a Romanian word with a special and deep meaning for the Romanian village: the good harvest defines the whole history of Romanian agriculture and an entire countryside culture. RODINIA tells the story of the land where the best fruits spring, grow and mature, out of the passion, hard work and traditional farming methods, from Romanian lands, to let us enjoy the tasty and quality produce. The visual identity close the circle by displaying the key message of Rodinia, using graphic elements and colours: fresh vegetables and fruits coming from the Romanian village.

Verbal Identity


Visual Identity


Brand Strategy

Bloom Communication created the verbal identity, the visual identity and the major communication tools for the Prisacani Fruit & Vegetable Association, which received a grant through a project written and implemented by CMSC Iasi.


The new verbal identity of RODINIA is defined by fertility and fruitfulness, with a special meaning for the Romanian customers: the richness of the land, the generosity of the fields and abundance.

The slogan «Savour from the Sun» replenishes the traditional farming world. The verbal identity comes from a Romanian word with a special and deep meaning for the Romanian village: the good harvest defines the whole history of Romanian agriculture and an entire countryside culture. RODINIA tells the story of the land where the best fruits spring, grow and mature, out of the passion, hard work and traditional farming methods, from Romanian lands, to let us enjoy the tasty and quality produce.


The visual identity close the circle by displaying the key message of Rodinia, using graphic elements and colours: fresh vegetables and fruits coming from the Romanian village.