In 2011, Bosch Group adopted a new brand communication style. This involved major changes to all its communication tools, including the corporate and product websites.
Bloom Communication, the traditional partner of Bosch Electrocasnice Romania over the last three years, accepted the latest challenge assigned to it: to implement the Bosch Electrocasnice online image in Romania, www.bosch-home.ro, in order to align it to the new communication standards of Bosch Group worldwide.
Bosch Group is one of the leading global suppliers of technology and services for automotive, industrial technology, consumer goods and building technology. In 2010, some 285,000 associates generated sales of over EUR 47.3 billion. Bosch Group includes Robert Bosch GmbH with nearly 350 branches and regional companies in over 60 countries. This global development, production and sales network form the foundation for a continuous growth. Bosch invests over EUR 3.8 billion in R&D, and has registered 3,867 patents worldwide, in the last years.